Theo Marsh

Creative writer, Protoface

Theo Marsh writes Protoface’s articles on planning and producing AI video.

His pieces cover concept trailers, shoots that mix AI and live action, and the creative decisions that should come before the first prompt.

Articles by Theo

Cover showing an AI video prompt split into seven parts: subject, action, setting, camera, lighting, style and audio

AI Video Prompt Examples and How to Write Your Own

You have a clip to make and a blank prompt box. Copy a prompt that fits the job, then learn the order of parts that lets you write the next one yourself.

An outdoor film set at dusk with a camera crane, a green screen and crew in silhouette

How to Plan a Hybrid AI and Live-Action Shoot

You have one shoot day and a script that needs three locations. Split the shot list first, then film so the generated shots cut in cleanly.

An empty cinema with red seats and a projector beam cutting through haze

What Is a Concept Trailer and When Should You Make One?

You have an idea nobody can picture yet. A concept trailer shows it in a minute or two, if you make it for the right audience at the right time.