Lynx
Lynx creates video from a reference image, with an emphasis on maintaining the subject’s identity and visual details during animation. The image defines what appears on screen, while a text description directs the movement and the scene’s visual treatment.
Subject consistency is useful for shots centered on a recognizable person, illustrated character, or featured object. Alongside this focus, Lynx generates fluid motion and allows text to shape the atmosphere around the subject.
What it's good for
Character artists can explore movement for an established design, and portrait-based projects can develop a still into moving footage. For product imagery, the emphasis on appearance helps keep attention on the featured item as it becomes part of an animated scene.
Creative teams can use Lynx to develop motion treatments from approved campaign artwork. This provides a way to explore how an existing visual identity translates into video for social posts or other campaign material.